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Dee Dee’s Main Street Coffee & Décor celebrates one year in business in May

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ROCKTON (WREX) — Most would likely say opening a new business at the beginning of the pandemic in 2020 would be a gamble. For one Rockton business owner, she decided to bet on herself.

"It was only in my dreams before and here I am living my dream," says Dee Dee's Main Street Coffee & Décor owner Diana Weiser.

Weiser has the idea to open her own home décor and gift shop after a trip to Galena with her husband. When they came home to Rockton, she saw a business in downtown was available for lease. So she reached out and got the ball rolling.

The shop was initially going in March, but Covid-19 had other plans.

"It went from getting a building in January, being so excited to open in March and then kind of having the rug pulled out from under you," says Weiser.

"But it was all meant to be exactly how it happened."

Weiser says the pandemic actually inspired what she wanted the business to look like.

"I was only going to do my décor business and I thought, 'I'm never going to survive right now,'" she says. "So there were whispers in our ears, 'how about coffee,' 'how about pie,' so I thought, 'yeah, how about it.'"

At Dee Dee's, customer can get hot or iced coffees, an assortment of home décor items and a quick bite to eat. Weiser also offers home decorating servings by appointment.

She says bringing together two different worlds into one shop has been a success.

"I went from knowing absolutely nothing [about coffee], to sitting down with our wonderful roasters, who they showed us how to make different things.

"It's been such a fun time."

Over the last year, she says a devoted crowd of regulars has developed and new customers are always coming in. Her favorite part: meeting and serving people.

"I've met some amazing, wonderful people," Weiser says, "getting to listen to them, serving them and making them happy. Its all about everyone here, its not really about me."

Building a connection with every cup of coffee poured and item sold.

"So it all worked out very well and here we are, serving customers."

Dee Dee's Main Street Coffee & Décor is open Mondays from 6:30 a.m. to 1:30 p.m., Tuesdays through Fridays from 6:30 a.m. to 5:00 p.m., Saturdays from 8:00 a.m. to 1:30 p.m. and Sundays from 8:00 a.m. to 12:00 p.m.

Maggie Polsean

Maggie Polsean is an anchor for 13 News Today. Born and raised in Rockford, she is excited to be back home working for the station she grew up watching. Maggie is a graduate of the University of Wisconsin Milwaukee and Christian Life high school in Rockford.

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