CHICAGO (WREX) — The Chicago Bears have announced its first sports betting sponsor.
The Bears announced a partnership with PointsBet on Friday. Through the partnership, PointsBet will gain full usage of Chicago Bears IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital assets.
"As we break into the sports betting category for the first time, we couldn't be more excited to welcome PointsBet to the Bears family as a Proud Partner," said Chicago Bears President & CEO Ted Phillips. "This deal will bring fans a new way to interact with and cheer on the club."
Through the partnership, Bears fans will also receive a chance for special deals and promotions with PointsBet.
PointsBet also recently announced a partnership with Chicago Bears legend, Devin Hester.