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Fresh Horizons elevates branding for local groups and businesses

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BELOIT (WREX) — Robert Ewald is half the man he used to be.


Just a few years ago, Ewald tipped the scale at 400 pounds with severe health risks.

"I was morbidly obese at age 35. I was given a 7 in 10 chance of having a heart attack at anytime," Ewald said.

"My wife and I had just had our first son and the doctor said 'listen if you don't change you won't make it to his fifth birthday.'"

The news was the wake up call Ewald needed.

Today, he is 200 pounds lighter after going on the ketogenic (more commonly know as ('keto') diet.

A big part of Ewald's diet was 'keto coffee' which is brewing fresh coffee and infusing fat into it.

"It's a way to get the healthy fats that your body needs when you are using a ketogenic lifestyle and to make it enjoyable," Ewald said.

Coffee stayed on Ewald's brain beyond his health journey.

He saw it as a business opportunity.

"I had gone through a unique health journey and found coffee to be kind of a staple that helped with that and realized there are organizations out there that needed to raise money but they were struggling with the traditional means," Ewald said.

"Being a serial entrepreneur my whole life, I knew it was possible. We just had to connect the pieces."

Thus Fresh Horizons Coffee Company was born.

The business began with the desire to help people raise money for their causes.

However, after a while, trying to make coffee the focal point of the company became more challenging.

"As that developed, we realized we really didn't have the capital to build the technology platform we needed to scale that part of the business the way that we wanted to," Ewald said.

"We realized there was a greater adjustable market that we can still help organizations, but then we can also help small and medium sized businesses that need to elevate the brand and reach more people."

Fresh Horizons has helped organizations and businesses throughout the stateline area.

They've done promotional work for Beloit College, JP Electric in Winnebago and, most recently Hononegah High School.

10 percent of coffee sale through Fresh Horizons' website is being donated to the school's business incubator program which teaches students how to create their own business.

Fresh Horizons takes pride in being to help people succeed in and outside of our area.

"When people receive a shipment from us whether it's coffee or t-shirts or pens or whatever that item is, we know we are helping to elevate their brand or message and help them impact more lives," Ewald said.

To learn more about Fresh Horizons and the products and services they offer, click here.

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Evan Leake

Evan Leake anchors for 13 News Today and 13 News at Noon. Evan grew up in Darien, Illinois, a south-west suburb of Chicago. He came to WREX in 2017 and worked his way to the anchor desk in May of 2019. He coordinates both the Teacher of the Week and Inspiring 815 series for 13 News. You can connect with Evan at or Evan Leake on Facebook.

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