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New bridal shop set to open in Rockton

ROCKTON (WREX) — A new store plans to have a lot of people in the state-line saying "yes to the dress."

"Hi Beautiful Bridal" will open on Tuesday an hopes to offer brides-to-be a unique shopping experience. The store plans on offering customers private opportunities to shop for their dresses by closing the store off for up to two hours at a time.

"Hi Beautiful Bridal" owner Emily Danielson believes creating a private space makes all the difference when trying on a dress.

"You want to have a good experience when you try on a bridal dress," Danielson said. "Sometimes it can be busy in a store, and there's people surrounding you that you don't know, and you want to have a moment with your family and friends."

The store hosts an open house on Jan. 11 from 2 - 4 p.m. for people to check out the space. The business is located on the 200 block of West Main Street in Rockton.

William Ingalls

William Ingalls is a photographer at WREX. He joined the team in 2019 after graduating with a Bachelor’s Degree in Journalism and English from Augustana College. William was born and raised in Rockford and went to high school at Christian Life.

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